Barilla launches international pavilion competition
10 April 2018
Parma (Italy), March 26th, 2018 – Barilla, the world’s leading pasta manufacturer, launches today an international design competition for a new Pavilion to be built at its headquarters in Parma, the capital of the Food Valley and the first Italian city to be declared a UNESCO World Heritage Site for its gastronomy.
All the talents of architecture and design from around the world have until June 1st 2018 to reach the dedicated internet site https://pavilion-competition.barilla.com/, to download the Design Brief and upload their proposal. The competition is in two phases, with a first worldwide anonymous step that will lead to a selection of a group of talents that will be involved in a second public step.
An International Jury composed by architects and journalists together with the Barilla chairman and vice-chairmen will then proceed to select and declare the winning project. The project that most successfully translates Barilla’s willingness to remove the boundaries between factories and people: to build together a space that will provide a fitting setting to tell the Company’s story, talk about its vision for the future, experiment and share its ideas with the outside world.
In 2017, Barilla celebrated its 140th birthday. “Our way of doing business is encapsulated in the phrase “Good for You, Good for the Planet” – explains Guido Barilla, Chairman of Barilla Group – “It is a model we apply to our entire supply chain, from the field all the way to the table, as part of an ambitious drive that requires a continuous commitment from all those who work at the Company and from all of our partners”. As part of this commitment towards consumers, the environment and local communities, Guido Barilla addresses a passioned request to architects and designers of collaboration to build the future of the Company and the Territory of Parma: “Help us turn this dream into reality and give visitors to our beautiful country yet one more to reason come and see the Italian Food Valley”.
“We envisage the Barilla HQ Campus as a landmark visible both from the surrounding area” – reveals Luca Molinari, curator of the Barilla Pavilion International Competition – “a meeting place for the community, a venue offering unique events, experiences and content, and a space in which Barilla can freely experiment and seek a constant dialogue between its own world and those of its visitors”. The Italian Food Company is enthusiastic about the idea of inviting visitors into its home and helping them to find out more about its food, production chains and gastronomical traditions and local delicacies. They envisage dedicating a significant amount of space to culture, exhibiting art works from Barilla Family’s collection, as well as historical and advertising material. And they feel genuinely excited about the prospect of engaging with visitors through educational and cultural events and involving them in participatory research and development activities that will help to shape the future of Barilla.
“Everything is done for the future, forge ahead with courage”, Pietro Barilla, late father of Guido, Luca and Paolo
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