Innovation
Quality meets the art of innovation: how our pasta is born
Investing in innovation not just to push boundaries, but to offer our consumers ever more extraordinary taste experiences.
Diversity & Inclusion
Let's promote female talent, to be stronger together
A few stories that showcase the significant and vital contribution women make to our Group
History
Cinema Barilla: our most beautiful commercials
The evolution of our communication through our most iconic commercials, reflecting our core values
Bakery
Wasa, making life crunchier since 1919 one slice of bread at a time
The world’s leading crispbread brand, blending Swedish tradition, simplicity, and a deep commitment to sustainability.
Pasta
Barilla al Bronzo gets a makeover: the new look of the pasta that does “scarpetta”
A restyling that blends tradition with innovation, crafted to deliver even more unforgettable experiences of flavour for our consumers
Stories
Something more is cooking in our kitchen
Explore our stories about food and sustainability, innovation, our people, and more.
Together is better: our initiatives in support of people and communitiesTogether is better: our initiatives in support of people and communities
Our posters have made advertising history since 1877Our posters have made advertising history since 1877
Design thinking: where ideas germinate and our products come to lifeDesign thinking: where ideas germinate and our products come to life
Mulino Bianco Fisarmoniche: the breakfast snack that was missingMulino Bianco Fisarmoniche: the breakfast snack that was missing
WHO WE ARE
We believe that good food can bring the world together
We are an Italian family company, and like all Italian families, we take food very seriously. For 148 years we've opened our hearts and our kitchen, driving positive change, through the quality of our products.
PURPOSE
The joy of food for a better life
Bringing people closer to the joy of good food and making quality the choice for a better life, from each individual to the planet. Because this is how we are nurturing the future, today.
SUSTANIBILITY
Our way of doing business
Every day we commit to bringing ever tastier, safer products, with a more balanced nutritional profile, to tables around the world: and we are convinced that what makes our products good is also the care we take to improve and innovate our production processes to reduce the impact on the planet.
Nutrition & Wellbeing
Good food builds stronger communities.
Sustainable sourcing
Stronger communities grow a better future.
Brands
Our brands come with an extra helping of goodness
Barilla
Making pasta that is good for people and the planet.
Wasa
Baking delicious crispbread while stepping up for the planet.
Mulino Bianco
Making tasty bakery with soft wheat from sustainable farming in more than 100 products.
Pan di Stelle
Making baked goods with a magic ingredient: a dream cocoa.
GranCereale
An Italian brand rooted in nature and committed to baking the perfect cereal-based products.
Harrys
Making soft bread using only French wheat from a responsible supply chain.
Barilla Foundation
Small daily actions for big chances
The people and planet wellbeing also depends on our awareness and the result of our daily actions.
BLUFUTURE
We create the future of food. Together.
Enter our dedicated area on innovation projects and to support new business ideas in the food sector, to help people live better in a healthier planet for the next generations.
Historical archive
Our past is our future
For us, food must tell a story. For 148 years, we've turned family recipes into timeless tales of the changing times. Browse through the Barilla Historical Archive to discover how, through every piece of communication we've created over the years, our past keeps inspiring our future.
Social