Barilla Group announces the acquisition of the bakery brand Back To Nature
16 December 2022
Barilla Group (“Barilla”) announced today that it has entered into an agreement to acquire Back to Nature, from B&G Foods, Inc. (“B&G”). Back to Nature features a portfolio of plant-based, non-GMO products that compete in the United States cookies, crackers, granola and nuts & trail mix categories. Founded in 1960, the brand is mainly distributed in the U.S. natural and specialty channels and is committed to providing people with good food made with nature-inspired recipes.
Barilla, a fourth-generation family-owned company founded in 1877 is an international food company, leading in pasta and bakery products, and present in more than 100 countries. It has a strong bond with the United States, where it has operated since 1996, and is currently the #1 pasta brand. The acquisition of Back to Nature is consistent with Barilla's long-term strategy to build a strong multi-brand bakery platform in the United States, where the Group is already market leader in the crispbread category with the Wasa brand. Barilla is currently a leader in the European bakery products sector and has expertise in, and a reputation for, healthy, good-for-you snacking products. The acquisition of Back to Nature provides Barilla with a strong platform from which to build and grow in the dynamic North American bakery marketplace.
“At Barilla, we aspire to build a long-term and significant presence in the U.S. baking industry and this operation reminds me of when we first started our journey with pasta over 25 years ago and we are now the market leader. The acquisition of Back to Nature is a key step for this exciting journey”, said Guido Barilla, Chairman of the Barilla Group. “We focus all our business activities and products on health and indulgence and hence Back to Nature was a natural choice. We are excited to see how our efforts will evolve in the future”.
Barilla confirms its commitment to ensure people have access to good, sustainable food with consistent improvements in its nutritional profile. The Italian based family company, founded 145 years ago, brings together 8,700 people around the world, and a supply chain that shares its values and passion for quality.
Latest Press Releases
11 April 2025
BARILLA GROUPThe Table Is Set: Barilla Becomes Formula 1®’s Official Pasta Partner
The Italian brand will bring the flavors of its pasta to the races, turning every meal into a moment of meaningful connection where fans, like family, celebrate the spirit of togetherness.
3 April 2025
BARILLA GROUPBarilla ranks as the first food company in the world for reputation in the 2025 Global RepTrak® 100
Barilla has secured the 25th position overall, moving up four spots compared to 2024, and is the highest-ranked food company on the list in terms of global reputation for the second year in a row
18 March 2025
SUSTAINABILITYPesto Barilla presents Accademia del Basilico, the new education program for basil farmers
An educational initiative to spread knowledge of sustainable farming practices and foster stronger partnerships with agricultural communities