“GIVE PEOPLE FOOD YOU WOULD GIVE TO YOUR OWN CHILDREN”
We want to be people’s preferred choice promoting wholesome and joyful food habits inspired by the mediterranean lifestyle.
Because food for Barilla is not just food: it is the pleasure you feel, the energy inside you, it is being well for many years to come, it is respect for us and for the Planet we live on. With our know-how, with simple and authentic gestures we talk about our only way of doing business: Good for You, Good for the Planet.
We are convinced that a company can only have a long term presence if it is committed to caring for people and the environment every day.
“Good for You, Good for the Planet” is Barilla’s approach to give its contribution to the Agenda 2030 of the United Nations and the 17 Sustainable Development Goals.
THE DOUBLE PYRAMID
OUR REFERENCE MODEL
Analysing the environmental impact of food, the Barilla Center for Food & Nutrition Foundation noticed that the foods we should eat most often are also those that have the least environmental impact. This led to the creation of the Double Pyramid.
The Double Pyramid model has been adopted as a reference point for the Barilla Group’s way of doing business.