“GIVE PEOPLE FOOD YOU WOULD GIVE TO YOUR OWN CHILDREN”
We bring to the world JOYFUL, WHOLESOME and HONEST FOOD, inspired by the ITALIAN LIFESTYLE and the MEDITERRANEAN DIET
The global economic, social and environmental changes are impacting the sustainability of the food and agricultural industry.
There are many social and environmental challenges that a company like Barilla has to face.
Barilla is committed to contributing to the achievement of the United Nations Sustainable Development Goals (SDGs).
All our products and brands must bring the world food that is good, healthy and sourced from responsible supply chains, inspired by the Italian lifestyle and the Mediterranean Diet.
It is a mission we intend to pursue to from field to fork and which has an immediate impact on people, in terms of the initial enjoyment of taste, the energy over the following hours and the many years of wellbeing.
THE DOUBLE PYRAMID
OUR REFERENCE MODEL
Analysing the environmental impact of food, the Barilla Center for Food & Nutrition Foundation noticed that the foods we should eat most often are also those that have the least environmental impact. This led to the creation of the Double Pyramid.
The Double Pyramid model has been adopted as a reference point for the Barilla Group’s way of doing business.