BARILLA GROUP
OBJECTIVES
BY 2020

By 2020 Barilla will improve people’s lives by promoting consumer choices in line with the food pyramid.

TASTE, QUALITY AND SAFETY

Barilla products need to be enjoyable and taste good every time: we provide simple products made to a higher standard of food quality and safety.

BALANCED NUTRITION

Barilla revises its recipes to constantly improve them and launch new products that provide people with
a nutritionally balanced package proposal based on the Mediterranean Model.

Tons of saturated fat removed by our bakery products in 2016
%
Hydrogen fats
17 new whole grain products launched in 2016
Products reformulated
to improve their nutritional
profile since 2010
%
of sold volumes aligned to the Barilla Nutritional Guidelines

GOOD FOR YOU
Key Projects

NUTRITION

We help people live better. Every day we bring health and welbeing to people’s lives, transforming high quality ingredients into healthy and safe products, offering daily flavours inspired by the wholesome and balanced mediterranean diet.

OUR COMMITMENT

SUSTAINABILITY
REPORT 2017

We want to be people’s preferred choice promoting wholesome and joyful food habits inspired by the
mediterranean lifestyle.

VISIT "GOOD FOR YOU" SECTION
1877 - 2017
FROM GOOD FOOD...
TO GOOD FOR YOU, GOOD FOR THE PLANET
VISIT BARILLAGROUP.COM