CEO of the Barilla Group
Gianluca Di Tondo
Born in Tortona (in northwestern Italy’s Alessandria province) on May 1971, he attended the Bocconi University of Milan, specializing in Marketing.
Gianluca has gained extensive experience in over 25 years in the Food & Beverage industry, with positions in both sales and marketing. Among other roles, he assumed global responsibility for the Heineken brand, with full accountability for profit and loss, long-term vision and strategy for a brand that has a presence in 192 markets.
In March 2020 he joined Barilla as Group Chief Marketing Officer, where his responsibilities included the definition of a new category strategy for pasta that resulted in the creation of the Barilla Al Bronzo line, the launch of new logos for Barilla and Mulino Bianco, and the establishment of the Barilla Acceleration Team – a center of excellence for digital skills and Advanced Analytics in London. Gianluca also played a key role in the acquisition of Pasta Evangelists, where he became Chairman of the Board.
As of April 2023 he has been appointed Barilla Group CEO.