VISION AND STRATEGY

HOW TO PROSPER

Current and future needs inspire us to drive:

Personalization: self-expression and self-improvement through “my food”
Wellbeing: research for healthier, fresher, wholesome options
Convenience: quality, availability, accessibility and lack of time are key drivers of food choice

• Be the #1 Choice of Brand and Product for People

  • Build iconic brands that create emotion and meaning, always putting quality first

  • Continuously increasethe value of our categories, learning form the outside world

  • Fullfill local consumer and customer needs throught customization

• Win the Marketplace

  • Grow ahead of the markets and lead throught category and market share growth

  • Persistently foster expansion in new emerging markets, focusing on large urbanized centers

  • ​Be the preferred supplier to our customers to better serve in their multi-channel experience

• Drive Continuous Improvement

  • Recentlessly enhance our competitiveness, with increasing levels of efficiency and efficacy

  • Leverage digitalization and diversity to build new competences and drive simplification and speed

• Only One Way of Doing Business: Good for You, Good for the Planet, Good for the Communities

  • Promote open, transparent and caring dialogues in the Communities in which we operate

  • Aim at fostering the wellbeing of People, the Planet and the Company in everything we do

• Proudly Be the Barilla People

  Be the change you want to see around you, inspired by passion, intellectual curiosity and diversity

  • People are the most valued resource

  • Promote merit. Uphold diversity and inclusion

  • Live the Barilla values with authenticity