WE WORK EVERY DAY TO BE THE MOST REPUTABLE ITALIAN FOOD COMPANY WORLDWIDE
Ignite love for Pasta Meals everywhere. Pursue the development of the category and the growth of our market shares
Nurture our bakery strongholds and selectively expand into attractive markets
Add value to our categories to reward the trust of People
Only one way of doing business: Good for You, Good for the Planet
Build iconic brands that create emotion and meaning, always putting quality first
Continuously increase the value of our categories, learning from the outside world
Fullfill local consumer and customer needs thought customization
Grow ahead of the markets and lead thought category and market share growth
Persistently foster expansion in new emerging markets, focusing on large urbanized centers
Be the preferred supplier to our customers to better serve in their multi-channel experience
Recentlessly enhance our competitiveness, with increasing levels of efficiency and efficacy
Leverage digitalization and diversity to build new competences and drive simplification and speed
Promote open, transparent and caring dialogues in the Communities in which we operate
Aim at fostering the wellbeing of People, the Planet and the Company in everything we do
Be the change you want to see around you, inspired by passion, intellectual curiosity and diversity
People are the most valued resource
Promote merit. Uphold diversity and inclusion
Live the Barilla values with authenticity
OUR VALUES
The ingredients that
characterize our behaviors
and inspire our people
Passion
Courage
Intellectual
Curiosity
Trust
Integrity
BARILLA IS AN ITALIAN
FAMILY OWNED FOOD
COMPANY.
Barilla is an Italian family-owned food company. Established in 1877, it’s now an international Group present in more than 100 countries.
A world leader in the markets of pasta and ready–to–use sauces in continental Europe, bakery products in Italy and crispbread in Scandinavia, the Barilla Group is recognized worldwide as a symbol of Italian know–how.
GOOD FOR YOU
GOOD FOR THE PLANET
OUR ONLY WAY OF DOING BUSINESS