BARILLA'S COMMITMENT TO NUTRITION

 

SÌ.MEDITERRANEO

sì.mediterraneo is a project developed in collaboration with the Department of Clinical and Experimental Medicine of the Federico II University of Naples and the contribution of the Barilla Health and Wellbeing Advisory Board

OBJECTIVES

Increase the awareness of People on the benefits of the Mediterranean Diet and the relation between correct food habits and environmental sustainability.

Improve the eating habits of People through a wider, more diverse range of food products, in line with the principles of the Mediterranean Model.

PILLARS

MEDITERRANEAN FOOD EXPERIENCE

NUTRITION COACH INSPIRED BY MEDITERRANEAN MODEL

COOKING EXPERIENCE

RESULTS

MEDITERRANEAN FOOD EXPERIENCE

Taste the Mediterranean Diet at Company Canteens.
New Menù with: plus wholegrain cereals, legumes, vegetables and fish; less red meat and fried food.

6 months after the project’s implementation at the Parma Company Canteens:

  • + 0 %

    Whole grain pasta consumption

  • + 0 %

    Legumes consumption

  • - 0 %

    Red meat consumption

  • + 0 %

    White meat consumption

NUTRITION COACH INSPIRED BY MEDITERRANEAN MODEL

6 month personal coaching for 160 employees with dietitians from University Fenerico II, Naples (Italy).
After 6 months:

  • - 0,0 %

    body weight for obese

  • - 0,0 %

    body weight for overweight people

  • + 0 %

    physical activity after 4 months

COOKING EXPERIENCE

Cook and taste Mediterranean recipes.
More than 400 employees involved over 2 years.

BIBLIOGRAPHY

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