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SHARING TO OPTIMIZE: IN INDIA, WHATSAPP IS THE MOST POPULAR APP AMONG FARMERS, CHEFS AND FOOD LOVERS

Sharing information is essential to creating culture and spreading knowledge about a topic. Thanks to technology and social media, cooperation and dissemination of information and expertise have increased exponentially: in fact, one of the most significant words in the digital world is “sharing”.
 
In India, the instant messaging system WhatsApp is bringing about a real cultural revolution. An article in the New York Times revealed that in the Indian subcontinent the app is having a significant impact on how people discuss, learn and work with food: huge amounts of information are shared every day on topics such as agricultural practices, healthy recipes and organic food.
 
In a country like India, where much of farming expertise and knowledge about food and wine is traditionally passed on orally, WhatsApp is allowing to put in writing important information about the agri-food world. The process is also strengthened by an important fact: India is the country with more WhatsApp users in the world. More than 200 million Indians – approximately one every six – uses the application.
 
Sharing information and expertise on agricultural matter is becoming increasingly popular also in Italy. Barilla is among the leaders of this trend, thanks to a number of important projects. In 2013, in collaboration with Horta – a spin-off company of the University of Piacenza – it developed the granoduro.net® platform: a web service that provides support and information on the cultivation of durum wheat, from sowing to harvesting.
 
Additionally, together with the Institute of Biometeorology of the National Research Council of Florence and Foggia, Barilla created Agrosat (https://agrosat.it), a free service that helps farmers manage fertilization with the use of precision agriculture techniques.
In Italy, currently, only 1% of agricultural land makes use of these innovative techniques, which allow to transform information and climate data in personalized solutions to support agricultural decision making.
 
By discussing, sharing and exchanging information, thanks to these techniques, the Barilla Group allows farmers to obtain high-quality results optimizing technical solutions and reducing environmental impact. In line with its company mission: “Good for You, Good for the Planet”.

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