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The best ingredients of our recipes? Our values

The values in which we believe characterize our behaviors and inspire our people. They are our best ingredients, the secret of our success.

Passion

Putting heart and soul into the excellence of our products

Courage

Overcoming challenges to move forward

Curiosity

Listening humbly to find innovative solutions

Trust

Working together towards a common future

Integrity

Being transparent in respect to people and the planet

Pietro Barilla

"Give people food you would give to your own children."

The recipe for goodness

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Our only way of doing business: caring for people and the planet

People wellbeing

Good food builds stronger communities.

Sustainable sourcing

Stronger communities grow a better planet.