https://www.barillagroup.com/en/brands/barilla/ 2026-10-15T20:35:48+00:00 daily 0.6400 https://i.ytimg.com/vi/AItLrjZlD84/mqdefault.jpg Rivalry takes a back seat. Barilla pasta is the one dish for the family feeling, and we know it from a true story: discover how it tastes like family even on the track, one spaghetto at a time. 2025-09-03T13:50:40Z https://www.youtube.com/embed/AItLrjZlD84 61 https://www.barillagroup.com/en/press-room/ 2026-10-15T20:35:48+00:00 daily 0.6400 https://i.ytimg.com/vi/bmufvTArisU/mqdefault.jpg THE JOY OF FOOD FOR A BETTER LIFE Bringing people closer to the joy of good food and making quality the choice for a better life, from each individual to the planet. Because this is how we are nurturing the future, today. It's a commitment from field to fork, to bring to the world tasty, joyful and wholesome products, made with selected raw materials from responsible supply chains. Because what we eat today can change our tomorrow. Because good food is a joy for the present and a choice for a better future. 👉 https://www.barillagroup.com/en/purpose/ 2026-02-26T15:54:35Z https://www.youtube.com/embed/bmufvTArisU 85 https://www.barillagroup.com/en/press-room/videos/ 2026-10-15T20:35:48+00:00 daily 0.6400 https://i.ytimg.com/vi/lV3MFLcu_6g/mqdefault.jpg Barilla Pasta Plant in Avon, NY, celebrates 10th year anniversary Barilla people at Avon Plant celebrate ten years of activity. Listen to firsthand stories from people working at the facility from the very first days, back in 2007. 2019-02-06T19:03:21Z https://www.youtube.com/embed/lV3MFLcu_6g 402 https://i.ytimg.com/vi/RDNqoqzp88s/mqdefault.jpg The first wheat train at Barilla Pedrignano Plant The Barilla People at Pedrignano Plant welcome the first 20 wagons full of wheat together with Vice Chairman Luca Barilla. 2019-02-06T18:52:34Z https://www.youtube.com/embed/RDNqoqzp88s 149 https://i.ytimg.com/vi/MS_wWqAGzvY/mqdefault.jpg Sun, wheat and innovation: 3 sustainability stories with Paolo Barilla ☀️ Three stories, one shared direction. Our Vice Chairman Paolo Barilla shares how sun, wheat, and our industrial processes come together to tell our #sustainability journey, each revealing a different #story. From #BarillaBITE, where we imagine the food of tomorrow, to our work with wheat growers to advance regenerative agriculture, to the energy investments driving more efficient and renewable production systems, each story reflects a different way we are building for generations to come. Because the future of the planet depends on the choices we make today, and on our ability to care, innovate, and turn knowledge into responsibility. Discover more 👉 https://www.barillagroup.com/media/filer_public/ba/0a/ba0aea61-297c-4134-88d0-57793e58f1dd/barilla_group_our_sustainability_stories_2025.pdf #TheJoyOfFood 2026-06-11T08:07:09Z https://www.youtube.com/embed/MS_wWqAGzvY 178 https://www.barillagroup.com/en/stories/stories-list/quality-food-safety/ 2026-06-29T14:46:52+00:00 daily 0.6400 https://i.ytimg.com/vi/kI6m95Efpns/mqdefault.jpg An immersive journey into quality and food safety | The Q Side 🔬 What does it take to stay one step ahead in Quality and Food Safety? This month at our #BarillaBITE, we brought The Q Side to life: a journey into the unseen side of quality, where science, care, and responsibility come together every day. A space designed to experience what usually remains behind the scenes, where every detail matters and every choice helps protect what reaches people’s tables, from field to fork. Today, ensuring food safety means navigating a world that’s more complex and interconnected than ever. We turn this complexity into trust through prevention, our people, and science: this is what shapes our daily work and how we bring quality to life. #TheQSide #TheJoyOfFood 2026-03-31T09:11:29Z https://www.youtube.com/embed/kI6m95Efpns 78 https://i.ytimg.com/vi/pVEoGMQridE/mqdefault.jpg Inside Barilla’s Supplier Quality System 🔬 How do we protect quality and food safety before production even begins? Everything starts with raw materials and packaging. That’s why we carefully select, assess, and monitor every single element. Our Global Supplier Quality Management team ensures that only safe, top‑quality materials enter our plants, overseeing 900 supplier sites worldwide. Through tailored risk assessments, we analyze every detail, monitor suppliers, co-design specifications, and rigorously test materials. And when something goes wrong, we act immediately. Like an immune system, the work of our #BarillaPeople is often invisible, but absolutely essential to protect consumers and earn their trust. 🎥 Discover more through the words of Luigi Lalli, Global Suppliers Quality Associate Director Ingredients. #TheJoyOfFood 2026-05-08T12:50:20Z https://www.youtube.com/embed/pVEoGMQridE 64 https://i.ytimg.com/vi/4vKjYK8SntM/mqdefault.jpg What Keeps Your Food Safe? Inside Barilla’s Quality System 🥽 Ever wondered what happens inside our plants to keep food safe from the very first second of production? At the Q Side Event - the immersive showcase on quality and food safety we held at #BarillaBITE in March - visitors entered a dedicated area with four interactive stations, including a virtual reality tour of the Rubbiano Sauces plant. There they saw how we apply Good Manufacturing Practices (GMPs), X‑ray detection, thermal treatments and HACCP controls to prevent chemical, physical and biological risks. Like a fortress, each layer adds precise protection, becoming increasingly accurate the closer we get to the product. Our commitment extends beyond the plant with Good Distribution Practices and over 300,000 annual consumer feedback pieces, all within certified international standards. 🎥 Discover more from Diego Ricchetti, Q&FS Senior Manager Region Italy. #TheJoyOfFood 2026-05-29T08:48:57Z https://www.youtube.com/embed/4vKjYK8SntM 61 https://i.ytimg.com/vi/3gs-TTwxD0I/mqdefault.jpg Inside Barilla Quality: From Tradition to Data 🔬 How has Quality Control evolved over time? What once relied only on manual skills and personal experience is now driven by science and data. From hands‑on experience, like pressing a Rigatone between fingers, to advanced tools such as dynamometers, quality control has moved from time‑consuming analyses to instant results, making even sensory elements like roughness measurable and objective. This evolution spans across all products: today, advanced systems can even verify the position of every star on our Pan di Stelle biscuits, ensuring consistency at every scale. Quality is now a structured, science‑based discipline, continuously evolving to meet the challenges of an increasingly complex world. 🎥 Discover more through the words of Simona Granata, Quality Beyond Compliance, Thermal Process Authority - Associate Director. #TheJoyOfFood 2026-04-21T08:52:26Z https://www.youtube.com/embed/3gs-TTwxD0I 69 https://www.barillagroup.com/en/stories/stories-list/innovating-products/ 2026-10-09T14:21:49+00:00 daily 0.6400 https://i.ytimg.com/vi/T4rJZwLL5EQ/mqdefault.jpg Barilla Protein+: the pasta taste you love + a push of protein 🍝 Well-being, taste, and a push of protein: these are the key characteristics of Barilla #Protein+ according to the #BarillaPeople who worked behind our new product! What sets this new standard in the pasta category apart? A focus that has always distinguished us: our attention to staying in tune with people needs. By combining semolina with pea protein, we've created something to help people meet their daily protein needs while delivering the same cooking experience and authentic taste of our traditional #Barilla pasta. #TheJoyOfFood 2025-07-17T12:26:28Z https://www.youtube.com/embed/T4rJZwLL5EQ 109 https://i.ytimg.com/vi/8wqo-G7XcEE/mqdefault.jpg From Leaf to Jar: Barilla’s Basil Sustainability Journey 🍃 A story of #sustainability that starts with…a leaf! From the fields where basil grows under the care of trusted farmers, to our Rubbiano Condiments plant where innovation transforms tradition into future, every stage of the production process is part of a value chain designed to protect the land, preserve biodiversity, regenerate resources and deliver basil at its freshest, just hours from harvest. Step into a journey along our value chain, where each step is an opportunity to generate positive impact, from farm to spoon. #TheJoyOfFood 2025-10-02T12:30:18Z https://www.youtube.com/embed/8wqo-G7XcEE 99 https://www.barillagroup.com/en/stories/stories-list/bite-innovation-center/ 2026-10-09T14:36:01+00:00 daily 0.6400 https://i.ytimg.com/vi/T3hWF5m1fw4/mqdefault.jpg Our Barilla Innovation & Technology Experience Center in Parma 🔬 #BarillaBITE, our new Innovation & Technology Experience Center in Parma, is a groundbreaking facility where science, sensory analysis, digital tech and sustainability converge to develop and refine innovative food products, from pasta to bakery, all under one roof. Stretching across 4,800 m² of creative zones for design thinking, sensory labs, experimental kitchens and an auditorium - and another 9,000 m² of pilot plants packed with advanced research labs and full-scale production lines - the centre brings every stage of product development together: from ideation through to recipe refinement, packaging innovation and process optimisation, this is where ideas become market-ready. Watch the video below to hear firsthand perspectives from Michele Amigoni, Head of RDQ, and Andrea Puvioni, Pilot Plant Manager, as they share what makes BITE so special. 👇 https://www.barillagroup.com/en/press-room/press-releases/barilla-bite-innovation-center/ #InsideBarilla #TheJoyOfFood 2025-11-26T13:52:35Z https://www.youtube.com/embed/T3hWF5m1fw4 123 https://www.barillagroup.com/en/stories/stories-list/most-beautiful-commercials/ 2026-06-24T09:34:03+00:00 daily 0.6400 https://i.ytimg.com/vi/YAJIw2vz-vQ/mqdefault.jpg Pubblicità Barilla - Alta Società Spot pubblicitario pasta Barilla diretto da Federico Fellini. 2015-09-23T10:37:21Z https://www.youtube.com/embed/YAJIw2vz-vQ 60 https://i.ytimg.com/vi/ZaS8JfWR4dE/mqdefault.jpg Pubblicità Barilla - Dove c'è Barilla, c'è casa: il gattino (1986) Spot pubblicitario pasta Barilla con musica di Vangelis del 1986. 2015-10-16T14:44:18Z https://www.youtube.com/embed/ZaS8JfWR4dE 62 https://i.ytimg.com/vi/JkVcS14v68g/mqdefault.jpg Barilla | A Sign of Love | 90” What can we say without words? It’s not always easy to find the right way to express our feelings, but sometimes, a simple gesture like preparing a plate of pasta can truly become the best one. Pasta is #ASignOfLove. 2021-04-11T06:41:25Z https://www.youtube.com/embed/JkVcS14v68g 97 https://i.ytimg.com/vi/L3nI0tRXmM4/mqdefault.jpg Pubblicità Barilla - Il Ballista: Il prestigiatore (1959) Spot pubblicitario pasta Barilla con l'attore Dario Fo del 1959. 2015-10-16T07:56:53Z https://www.youtube.com/embed/L3nI0tRXmM4 156 https://i.ytimg.com/vi/B3N-mqjotis/mqdefault.jpg Pubblicità Barilla - L'album di Albertazzi: Dante Alighieri (1959) Spot pubblicitario pasta Barilla con l'attore Giorgio Albertazzi del 1959. 2015-10-16T07:55:23Z https://www.youtube.com/embed/B3N-mqjotis 144 https://i.ytimg.com/vi/6SN1FlahKwo/mqdefault.jpg Pubblicità Barilla - Dove c'è Barilla, c'è casa: il treno (1985) Spot pubblicitario pasta Barilla del 1985. 2015-10-16T14:44:18Z https://www.youtube.com/embed/6SN1FlahKwo 62 https://i.ytimg.com/vi/uIqSKVvqXDI/mqdefault.jpg Pubblicità Barilla - Dove c'è Barilla, c'è casa con Nickita Mickalkov (1989) Spot pubblicitario pasta Barilla del 1989. 2015-10-19T10:10:57Z https://www.youtube.com/embed/uIqSKVvqXDI 61 https://i.ytimg.com/vi/sMYnHQ14Nw4/mqdefault.jpg BARILLA | ALL’ ITALIA - Voce narrante di Sophia Loren Alla sua bellezza, alla sua forza, alla sua generosità. Al suo popolo che, ancora una volta, resiste. #italiacheresiste -- A questo silenzio che protegge le nostre strade e alla vita che grida dai balconi. A chi è fermo, ma si muove e a chi dà tutto senza chiedere nulla. A chi è stremato, ma ci dà forza per sperare e alla bellezza che non smette mai di ricordarci chi siamo. Alla paura che risveglia il coraggio e al sorriso che dà senso a ogni fatica. A chi è stanco, ma non molla. A chi è lontano, ma sa starci vicino. A chi è spaesato, ma si sente ancora un paese. All’Italia che, ancora una volta, resiste. GRAZIE -- CREDITS VOICE OVER: Sophia Loren MUSIC: Vangelis MUSIC ARRANGEMENT: Sizzer Un ringraziamento particolare a http://ilbrain.com/ 2020-04-04T20:20:42Z https://www.youtube.com/embed/sMYnHQ14Nw4 60 https://www.barillagroup.com/en/stories/stories-list/mulino-bianco-50/ 2026-06-24T09:34:16+00:00 daily 0.6400 https://i.ytimg.com/vi/0nLspOlW0XQ/mqdefault.jpg Mulino Bianco’s Bee Mills: tiny shelters for pollinators 🐝 Pollinators play a vital role in our ecosystems and food systems, and they need protection all year round. With the Bee Mills project, part of #MulinoBianco’s #CartaDelMulino, we are creating safe shelters for solitary bees and other pollinators, not only in the countryside but also in parks and school gardens. Developed with Open Fields srl, @wwfitalia and academic partners, Bee Mills are a symbol of our commitment to #biodiversity and sustainable farming. Discover more in the words of Anna Gallo, Marketing Equity Specialist. #TheJoyOfFood @mulinobiancoufficiale 2025-05-20T13:24:17Z https://www.youtube.com/embed/0nLspOlW0XQ 81 https://www.barillagroup.com/en/stories/stories-list/our-sustainability-stories-2025/ 2026-10-08T14:39:57+00:00 daily 0.5120 https://i.ytimg.com/vi/1KJba7R1n5k/mqdefault.jpg What’s Next in Food Safety? Inside Barilla’s Risk Anticipation Approach 🔬 How do we anticipate risks we cannot yet fully see? Food safety starts with awareness, long before a risk becomes visible. That is why we have developed a structured Emerging Risks Program: a radar that scans scientific sources, global alerts, analyses, and external signals, turning them into concrete actions. This cross-functional work is often invisible, yet essential to protect product safety, consumers, and the trust they place in us. 🎥 In this video, Elisa Cavandoli, Emerging Risks Associate Director, explains how a proactive approach helps address even the most complex risks. #TheJoyOfFood 2026-06-18T08:04:16Z https://www.youtube.com/embed/1KJba7R1n5k 51 https://www.barillagroup.com/en/stories/stories-list/supporting-community-our-commitment-better-future/ 2026-06-24T09:33:20+00:00 daily 0.5120 https://i.ytimg.com/vi/ZWGPYq0eTrE/mqdefault.jpg BARILLA | TO ITALY - With the voice of Sophia Loren To its beauty, its strength, its generosity. To its people who, once again, resist. #italiacheresiste -- A questo silenzio che protegge le nostre strade e alla vita che grida dai balconi. A chi è fermo, ma si muove e a chi dà tutto senza chiedere nulla. A chi è stremato, ma ci dà forza per sperare e alla bellezza che non smette mai di ricordarci chi siamo. Alla paura che risveglia il coraggio e al sorriso che dà senso a ogni fatica. A chi è stanco, ma non molla. A chi è lontano, ma sa starci vicino. A chi è spaesato, ma si sente ancora un paese. All’Italia che, ancora una volta, resiste. GRAZIE -- CREDITS VOICE OVER: Sophia Loren MUSIC: Vangelis MUSIC ARRANGEMENT: Sizzer Special thanks to http://ilbrain.com/ 2020-04-04T20:20:17Z https://www.youtube.com/embed/ZWGPYq0eTrE 60 https://i.ytimg.com/vi/bTKwiwd9MPk/mqdefault.jpg Barilla supporting the communities Every year we promote and take part in many activities intended to foster social inclusion and access to food for people in difficult situations or affected by natural disasters. In addition to these initiatives, we also support charities and non-profit associations through sponsorships, as well as monetary and product donations. 2022-02-03T11:49:35Z https://www.youtube.com/embed/bTKwiwd9MPk 74 https://www.barillagroup.com/en/stories/stories-list/carebonara-a-pasta-dish-with-a-special-power/ 2022-04-04T09:00:55+00:00 daily 0.5120 https://i.ytimg.com/vi/gyuGzWUX1GQ/mqdefault.jpg Barilla Carebonara | The Origins of Carbonara | A Short Film Carbonara is the most famous pasta recipe in the world. But how did it all start? Rome, 1944. An Italian cook meets a young American soldier with a mission: to set up a special meal for the Allied forces stationed in the city. Discover the legend behind the origins of carbonara, a dish prepared for the first time to take care of someone that’s still continuing today to bring everyone together. On April 6th for #CarbonaraDay prepare a carbonara for whoever you care. Inspired by this story of caring, Barilla, who has always believed in the power of pasta to unite everyone, turned #Carbonara into #CareBonara, the ideal recipe to take care of people.  And to make a real gesture of care, Barilla will be next to Food For Soul - the nonprofit founded by chef Massimo Bottura and Lara Gilmore - supporting their mission and sustainability initiatives around the world, with a donation of 1 million pasta dishes throughout 2021, nourishing socially vulnerable individuals through the organization’s operational partners in Refettorio projects in Europe, the Americas and Asia. 2021-04-01T05:24:58Z https://www.youtube.com/embed/gyuGzWUX1GQ 592 https://www.barillagroup.com/en/stories/stories-list/four-generations-good-food-pasta-turns-art/ 2026-06-24T09:33:50+00:00 daily 0.5120 https://i.ytimg.com/vi/taIDTv0d4Vg/mqdefault.jpg The extraordinary adventure of Pietro Barilla: from bread to pasta At the beginning of the 1950s, Barilla was a company that boasted 75 years of history to its name. Thanks to hard work and dedication, the family was able to transform the small bakery, opened in 1877, into a modern factory equipped with state-of-the-art machinery where they produced both bread and pasta. In 1952, Pietro decided to leave behind bread production in order to concentrate all of their efforts on pasta production. 2021-08-18T07:56:40Z https://www.youtube.com/embed/taIDTv0d4Vg 202 https://www.barillagroup.com/en/stories/stories-list/not-just-barilla-the-companys-historical-archive/ 2026-04-27T12:11:18+00:00 daily 0.5120 https://i.ytimg.com/vi/GBimbGk1O_Y/mqdefault.jpg Discover the Barilla Historical Archive 2018-11-07T11:43:34Z https://www.youtube.com/embed/GBimbGk1O_Y 204