Cibus 2018: Barilla launches new Mulino Bianco "organic range"
10 May 2018
Barilla has one guiding principle, which is: Good for You, Good for the Planet. And it is exactly this company ethos that has inspired the new Mulino Bianco bakery range due to be launched by the Parma Group at the CIBUS international food exhibition in Parma, on 7-10 May 2018. A range of innovative products - Frollini Cookies with spelt and barley malt, Frolling Cookies with chocolate chips, Spelt Crackers and Piadine with spelt - which follows the launch of organic semolina pasta, flour and sauces by Barilla over the past year.
BARILLA’S NEW ORGANIC RANGE, SUITABLE FOR ANY TIME OF DAY
There are 4 organic products in the range, both sweet and savory, to suit different times of the day: for breakfast, as a snack, with aperitifs or at dinner. For a good start to the day, you can choose between two new organic cookies, either a simple wholesome Frollino with spelt wheat and barley malt or a more indulgent and rich Frollino with chocolate chips. Moving from sweet to savory, the new organic crackers are inspired by Mulino Bianco’s Sfoglia di Grano salted crackers but are enriched with the presence ofItalian spelt, giving the product a more rustic flavor and a lighter and more crumbly texture. The range is completed by the organic piadina, made with plain 100% Italian soft wheat flour and wholesome flakes of organic spelt. The Mulino Bianco piadina contains only organic extra virgin olive oil produced in Italy using Italian grown olives
THESE BAKERY PRODUCTS FOLLOW THE LEAD OF BARILLA’S ORGANIC PASTA RANGE
The launch of the organic bakery range follows on from the Parma Group’s launch last year of the organic Spaghetti, Penne and Fusilli range, all made with carefully selected and organically grown 100% Italian durum wheat. Barilla’s organic pasta range is sold in various European countries and in the U.S.A., where the demand for organic food is continuously rising. In Europe too, the market for organic pasta has increased by 11% and is now worth 100 million Euros.
ITALIAN ORGANIC INGREDIENTS (WHENEVER POSSIBLE)
For its organic products, Barilla strives whenever possible to use ingredients grown in Italy. All the new organic Mulino Bianco products are made using organic flours, including wheat, spelt and spelt flake flour, from 100% Italian grown grains. The extra virgin olive oil used in the organic Piadina is produced in Italy using only Italian grown olives.
MULINO BIANCO QUALITY CONTROL THROUGHOUT THE SUPPLY CHAIN
In order to guarantee maximum food safety throughout its product range, Mulino Bianco carries out 45,000 quality control tests on flour and 6,000 quality control tests on milk every year, plus 4,000 tests per minute on raw materials, products and packaging. It also performs more than 250 checks a year on its suppliers.
BARILLA’S “EVER TURNING MILL WHEEL” CAMPAIGN
In recent years, “The Ever Turning Mill Wheel” campaign in Italy has reported on the nutritional progress made by the Group as a result of innovations made to Mulino Bianco products and the benefits resulting from continuous improvements in production quality. Since April 2018, furthermore, Mulino Bianco has been touring major Italian cities with the aim of sharing its dream of affording everyone the joy that only well prepared food can bring. People are invited into the touring Mill to discover, through various interactive games, every detail of the brand’s ingredients, its nutritional principles and the undertakings it gives to consumers.
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