Being the largest pasta producer is a strong responsibility: that is why we select only the best quality durum wheat in the world, cultivated in the most sustainable way, consistent with our mission “Good for You, Good for the Planet”.
In all geographies in which we produce our pasta, we work with local farmers to develop the value chain in terms of quality and economic, environmental and social sustainability. We do it by applying the Barilla Sustainable Farming Code and by developing good agronomical practices with local research centers and universities.
AMERICAN CONTROL OF BARILLA LASTS LESS THAN 10 YEARS
Barilla is an Italian company with its headquarters in Parma, where it was founded in 1877. The history of the company is the history of the Barilla family, at the head of the Group for four generations, today with the brothers Guido, Luca and Paolo. In 1971, for family reasons and linked to the historical and social period, the brothers Pietro and Gianni Barilla decided to sell the company to the American multinational WR GRACE. Barilla was managed by the Grace company until 1979. From the time of the sale and for the following 8 years, Pietro Barilla’s fixed idea was how to buy back the company. In 1979, creating a special case history in the world of business, Pietro Barilla succeeded in buying back the company, which since then has always remained in the hands of the Italian family.
A PRACTICAL DECISION, NOT AN IDEOLOGICAL ONE
When it comes to using genetically modified organisms (GMO’s) in the agricultural and food industry, people are still concerned about the possible risks involved with this type of application, and are wondering just what sort of real opportunities do actually exist.
Barilla has therefore decided to play it safe and refrain from the use of genetically modified ingredients, guaranteeing not to use GMO ingredients for all its products. This choice, which stems from our manufacturing strategy, is unrelated to any ideological commitments.
In line with our purpose "Good for You, Good for the Planet", we pay great attention to animal welfare, which is essential for responsible and sustainable supply chains. For years we have therefore been committed to ensure that all suppliers of raw materials of animal origin comply not only with legal requirements, but also with the highest animal welfare standards and criteria.