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GOOD FOR YOU, GOOD FOR THE PLANET: BARILLA'S MISSION FOLLOWS THE FOOTSTEPS OF THE UNITED NATIONS SUSTAINABILITY GOALS

The 17 Sustainable Development Goals (SDG) which make up the 2030 Agenda are the United Nations' global action plan for ending poverty, protecting the planet and ensuring prosperity for all human beings. The aim is continued economic and social development so that the needs of the present and future generations can be supported. The SDGs are universally valid, meaning that all countries which have signed up to them must contribute to achieving the goals in relation to their capacities. And how are businesses responding to countries' commitments?
 
Recently, an article on sole24ore.com discussed the Oxfam report “Walking the Talk 2018”, which examines what 76 of the world's biggest private corporations are doing to embrace the UN's Sustainable Development Goals. At present, the findings are not encouraging: overall, the introduction of the SDGs has not changed businesses' approach to corporate sustainability. Only a couple of corporations have included the 17 Goals in their guidelines for the writing of their sustainability strategies, while about half of them have information about new actions or aims correlated to the 17 Goals.
 
And what action is the Barilla Group taking with regard to the UN's 2030 Agenda?  Good for You, Good for the Planet is the Parma group's tangible contribution to meeting the United Nations Sustainable Development Goals. A set of values and principles which establish the only approach the world pasta market leader adopts to promote the relations with the stakeholders throughout every supply chain it is working in.
Good for You, Good for the Planet generates three benefits for people. Good food, which means gastronomy, flavor, culinary experience, accessibility, pleasure and conviviality. Healthy food, which means selected raw materials, clean, safe recipes, and balanced nutritional profiles to support healthy lifestyles. Food sourced from responsible supply chains, which means purchasing the best ingredients worldwide and processing them in a way that is sustainable, transparent and respectful of people, animals and the environment. 
The United Nations sustainability goals are set out to ensure health and prosperity for all, while guaranteeing the development of sustainable production and consumption models. The Barilla Group is doing this by improving the nutritional profile of existing products and launching new products in line with the double pyramid model. This model highlights the close relationship between two aspects of every food: its nutritional value and the environmental impact generated during its production and consumption. The foods with lowest environmental impact are also recommended by nutritionists for our health, while foods with a large environmental footprint should be consumed in moderation due to their health effects.
 
Barilla promotes intelligent food choices, encouraging people to adopt balanced lifestyles and sustainable food in line with the Mediterranean diet. It is also committed to improving the efficiency of production processes to reduce greenhouse gas emissions and use of water resources.  Not to mention promoting more efficient, sustainable agricultural practices throughout the Group's main strategic supply chains, by introducing techniques to support farmers, such as granoduro.net or the Barilla Code of sustainable agriculture.
Last but not least, the Parma Group is in the front line in aiding access to food and food security, by supporting populations struck by natural disasters or economic and social crises. This commitment is reflected, for example, in Barilla's partnership with the Banco Alimentare food bank to donate pasta and other foodstuffs, or its recent cooperation with the Caritas charity in Parma.

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