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DISCOVER OUR BRANDS

THE PATH OF OUR BRANDS

EACH BARILLA GROUP BRAND CONTRIBUTES EVERY DAY TO THE “GOOD FOR YOU, GOOD FOR THE PLANET” MISSION, THROUGH PROJECTS AIMED AT IMPROVING THE SUSTAINABILITY OF PRODUCTS AND THEIR SUPPLY CHAINS.

Barilla aims to inspire people to adopt a healthier and more sustainable way of eating, inspired by the values of the Mediterranean Diet, with a touch of italian lifestyle. A way of choosing, preparing and eating food that combines pleasure with wellbeing and can contribute to a healthier future, particularly for new generations.

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2020 key result:

  • Reformulated 8 shapes of pasta to increase the fiber content and introduced 2 new shapes of wholegrain pasta and 1 shape of pasta with legumes.
  • 8,000 farms engaged in sustainable agriculture project.
  • Durum Wheat Manifesto: a set of commitments for a quality and responsible supply chain.
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Mulino Bianco aims to bring everyone the joy that only well-made food can bring.
that’s why it takes the utmost care to ensure the nutritional balance of products, the quality of every ingredient and the sustainability of the entire supply chain.

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2020 key result:

  • Introduced 12 new products: 3 wholegrain and 9 rich in fiber.
  • 75% of soft wheat flour from sustainable agriculture.
  • 100% of product packaging is designed to be recyclable.
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Pan di Stelle is committed to guaranteeing that all its products contain “cacao da sogno” [dreamy cocoa]. it buys the cocoa in Ivory Coast from Barry Callebaut and has always been committed to improving the sustainability and quality of life of its farmers. in particular, in 2015 it streghten its commitment by supporting projects run by the Cocoa Horizons Foundation in Ivory Coast to produce cocoa that is even more attentive to the welfare of cocoa farmers.

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2020 key result:

  • Bought 100% of the COCOA supporting the projects run by the Cocoa Horizons Foundation, which is committed to improving the living and working conditions of farmers in Ivory Coast.
  • Two projects funded: the construction of a school in the city of Dahiri for over 300 children and the construction of a well to provide drinking water to over 7,000 people in the city of Djangobo in the Ivory Coast.
  • 100% of product packaging is designed to be recyclable.
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Wasa aims to contribute to people’s wellbeing by promoting healthy lifestyles and a selection of nutritionally balanced products. it is also committed to a better planet: improving the sustainability of its production processes, offsetting its remaining CO2eq emissions and closely analysing the raw materials in its products.    

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2020 key result:

  • Introduced 5 new crispbreads: 1 product rich in fiber, nuts and seedsand 4 wholegrain products obtained with 100% of rye and the 97% of flour purchased from local market.
  • We have become the Barilla Group’s first 100% carbon compensated brand, with zero-net CO2eq emissions.
  • 100% of electricity from renewable sources, further reducing CO2eq emissions by 18%.
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Harrys aims to be france's favourite brand thanks to the inimitable softness of its bread and responsible choices in the supply chains that also benefit local communities.

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2020 key result:

  • Introduced 3 new products: 2 soft breads source of fiber and 1 sweet bread with -30% of sugar compared to the category average.
  • 100% of CO2eq emissions offset.
  • Harrys Charter, a set of rules developed for a sustainable supply chains involving 560 farms in projects for over 90,000 tons of soft wheat flour purchased.
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