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DISCOVER OUR BRANDS

THE PATH OF OUR BRANDS

EACH BARILLA GROUP BRAND CONTRIBUTES EVERY DAY TO THE “GOOD FOR YOU, GOOD FOR THE PLANET” MISSION, THROUGH PROJECTS AIMED AT IMPROVING THE SUSTAINABILITY OF PRODUCTS AND THEIR SUPPLY CHAINS.

A JOURNEY TO THE ORIGIN OF GOODNESS

Barilla aims to inspire people to adopt a healthier and more sustainable way of eating, inspired by the values of the Mediterranean Diet, with a touch of italian lifestyle. A way of choosing, preparing and eating food that combines pleasure with wellbeing and can contribute to a healthier future, particularly for new generations.

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In this direction, we have:

  • Introduced 13 PASTA FORMATS with a higher fiber content, wholegrain or cereals based.
  • Reformulated 10 TYPES OF PESTO AND SAUCES, in order to reduce the salt, sugar and fat content and we launched 8 NEW SAUCES without added sugar.
  • Launched the NEW PASTA MADE WITH 100% ITALIAN DURUM WHEAT: a project aimed at enhancing the Italian wheat supply chain.
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TO GIVE YOU THE BEST

Mulino Bianco aims to bring everyone the joy that only well-made food can bring.
that’s why it takes the utmost care to ensure the nutritional balance of products, the quality of every ingredient and the sustainability of the entire supply chain.

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In this direction, we have:

  • Reformulated 11 PRODUCTS to reduce the sugar content, eliminate the added sugars or increase the fiber content. Extended the range of wholegrain products with 1 NEW SOFT BREAD.
  • Developed LA CARTA DEL MULINO, a decalogue for the sustainable farming of common wheat, with a lower impact on the Planet, reducing the use of chemical substances and safeguarding pollinating insects.
  • Continued with the TOUR DEL MULINO, a tour that ENABLES PEOPLE TO DISCOVER HOW THE PRODUCTS ARE CREATEDand the importance of following a healthy, conscious and responsible lifestyle.
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A DREAMY COCOA

Pan di Stelle is committed to guaranteeing that all its products contain “cacao da sogno” [dreamy cocoa]. it buys the cocoa in Ivory Coast from Barry Callebaut and has always been committed to improving the sustainability and quality of life of its farmers. in particular, in 2015 it streghten its commitment by supporting projects run by the Cocoa Horizons Foundation in Ivory Coast to produce cocoa that is even more attentive to the welfare of cocoa farmers.

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In this direction, we have:

  • Bought 100% of the COCOA supporting the projects run by the Cocoa Horizons Foundation, which is committed to improving the living and working conditions of farmers in Ivory Coast.
  • Financed the construction of A WELL to supply clean water to 7,000 inhabitants in Djangobo, Ivory Coast.
  • Financed the construction of A SCHOOL for over 300 children in the village of Dahiri, Ivory Coast.
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WASA STEPPING UP FOR THE PLANET

Wasa aims to contribute to people’s wellbeing by promoting healthy lifestyles and a selection of nutritionally balanced products. it is also committed to a better planet: improving the sustainability of its production processes, offsetting its remaining CO2 emissions and closely analysing the raw materials in its products.    

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In this direction, we have:

  • Introduced 5 NEW CRISPBREADS: 1 product rich in fibre and 4 wholegrain products (one of which is certified vegan).
  • We have become the Barilla Group’s first 100% carbon compensated brand, with zero-net CO2 emissions.
  • OFFSET the remaining CO2 EMISSIONS BY SUPPORTING TWO PROJECTS that promote the protection of biodiversity in Perù and access to solar power in India.
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SOFT AND RESPONSIBLE

Harrys aims to be france's favourite brand thanks to the inimitable softness of its bread and responsible choices in the supply chains that also benefit local communities.

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In this direction, we have:

  • Reformulated 3 RECIPES to reduce the quantity of salt or fats; eliminated the added sugars from 4 RECIPES and increased the quantity of fibers in 5 RECIPES.
  • Launched the “Moelleux & responsable” project to MANAGE THE SOFT WHEAT SUPPLY CHAIN MORE RESPONSIBLY.
  • Engaged over 370 FARMERS for a SUSTAINABLE CULTIVATION OF COMMON WHEAT.
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