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DISCOVER OUR BRANDS

THE PATH OF OUR BRANDS

EACH BARILLA GROUP BRAND CONTRIBUTES EVERY DAY TO THE “GOOD FOR YOU, GOOD FOR THE PLANET” MISSION, THROUGH PROJECTS AIMED AT IMPROVING THE SUSTAINABILITY OF PRODUCTS AND THEIR SUPPLY CHAINS.

"VIAGGIO ALLE ORIGINI DELLA BONTÀ" [A JOURNEY TO THE ORIGIN OF GOODNESS]

Barilla aims to inspire people to adopt a healthier and more sustainable way of eating, inspired by the values of the Mediterranean Diet, with a touch of Italian lifestyle. A way of choosing, preparing and eating food that combines pleasure with wellbeing and can contribute to a healthier future, particularly for new generations.

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In this direction, we have:

  • Launched LEGUME PASTA: 4 new gluten-free products, rich in fibre and proteins.
  • REFORMULATED 21 EXISTING RECIPES of sauces and pesto to reduce the amount of salt, sugar, fat and saturated fat, and launched 3 NEW SAUCES no added sugar: grape tomato sauce, grape tomato and oregano sauce and BIO sauce.
  • Shared the STORY OF THE KEY INGREDIENTS of our products in Italy through four journeys with a special ambassador: the Michelin star-chef Davide Oldani.
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"PER DARTI IL MEGLIO" [TO GIVE YOU THE BEST]

Mulino Bianco aims to bring everyone the joy that only well-made food can bring.
That is why it takes the utmost care to ensure the nutritional balance of products, the quality of every ingredient and the sustainability of the entire supply chain.

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In this direction, we have:

  • REFORMULATED 7 EXISTING RECIPES in terms of sugar and fiber content and launched 4 NEW PRODUCTS with a better nutritional profile: the classic whole wheat piadelle and a Mulino Verde biscuit.
  • Developed the CARTA DEL MULINO, a charter for the sustainable cultivation of common wheat, and launched the first 100% BUONGRANO sustainable flour product in 2019.
  • Introduced the PER DARTI IL MEGLIO [TO GIVE YOU THE BEST] platform for people to learn about the goodness of our products. The platform features various sections on nutrition, the ingredients used, animal welfare and the supply chain.
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A DREAMY COCOA

Pan di Stelle is committed to guaranteeing that all its products contain “cacao da sogno” [dreamy cocoa]. It buys the cocoa in Ivory Coast from Barry Callebaut and has always been committed to improving the sustainability and quality of life of its farmers. In particular, in 2015 it streghten its commitment by supporting projects run by the Cocoa Horizons Foundation in Ivory Coast to produce cocoa that is even more attentive to the welfare of cocoa farmers.

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In this direction, we have:

  • Bought 100% of the COCOA supporting the projects run by the Cocoa Horizons Foundation, which is committed to improving the living and working conditions of farmers in Ivory Coast.
  • Financed the construction of A WELL to supply clean water to 7,000 inhabitants in Djangobo, Ivory Coast.
  • Financed the construction of A SCHOOL for over 300 children in the village of Dahiri, Ivory Coast.
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WASA STEPPING UP FOR THE PLANET

Wasa aims to contribute to people’s wellbeing by promoting healthy lifestyles and a selection of nutritionally balanced products. It is also committed to a better Planet: improving the sustainability of its production processes, offsetting its remaining CO2 emissions and closely analysing the raw materials in its products.    

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In this direction, we have:

  • Reformulated 13 EXISTING RECIPES to reduce the salt, fat or saturated fat content, significantly improving the profile of filled snacks, and launched 3 NEW PRODUCTS with an improved nutritional profile and a higher fibre or wholegrain content.
  • We have become the Barilla Group’s first 100% carbon compensated brand, with zero-net CO2 emissions.
  • OFFSET the remaining CO2 EMISSIONS BY SUPPORTING TWO PROJECTS that promote the protection of biodiversity in Perù and access to solar power in India.
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MOELLEUX ET RESPONSIBLE [SOFT AND RESPONSIBLE]

Harrys aims to be France's favourite brand thanks to the inimitable softness of its bread and responsible choices in the supply chains that also benefit local communities.

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In this direction, we have:

  • Reformulated 1 EXISTING PRODUCT, to reduce the sugar content, and launched 2 NEW PRODUCTS with a higher fiber content: BIO 100% Mie Complet and BIO American Sandwich Complet bread.
  • Launched the “Moelleux & responsable” project to MANAGE THE SOFT WHEAT SUPPLY CHAIN MORE RESPONSIBLY.
  • Involved and worked with 183 FARMERS in the responsible management of the common wheat supply chain.
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