Our stories
We take pride in our international teams, knowing that the best experiences are those we share with each other.
“Working at Barilla has been a remarkable journey—where receiving a chance phonecall and a spark of curiosity became a career-defining experience.”
In January 2021, I was invited—through an intermediary—to consider joining an Italian pasta company. At the time, the United Kingdom was still in the grip of a once in a lifetime pandemic, and what was to became a thriving office and team, was just a brilliant idea illustrated as a vision over a phonecall.
But something in that call about Barilla felt right: the sheer gravity of its legacy, the purpose, its focus on people and most of all, it was the sense that this was a business ready to embark on a journey to think and act differently.
That call marked the beginning of me joining what would become the Barilla Acceleration Team better known as the B.A.T.—a startup-minded unit embedded within a company built on 145+ years of values, craft, and care.
I joined Barilla with a foundation built not just in Search Marketing, but across retail leadership, digital and traditional brand-building, and transformation programmes. A First Class Honours degree in Multidisciplinary Design (now more commonly known as Design Engineering) gave me early grounding in creative problem-solving. That foundation grew through hands-on roles in film, advertising, consulting, and eventually large-scale transformation work—always at the intersection of product, consumer, and change. At Barilla, that range of experience was given freedom to eventually find a new kind of focus.
My first chapter at Barilla focused on Search. I had the privilege of working alongside fantastically curious minds across numerous markets and local partners, laying the foundations for performance and growth in digital channels.
Over time, I transitioned into Brand Measurement and Insight – powered by an MBA in Brand Management – and building on that journey by designing and validating a methodology to track brand performance in real time across channels—tailored to local market dynamics and category context, and importantly, built to complement our existing brand health tracking programmes.
This work in brand measurement became the foundation of what we now call Brand Pulse — my second chapter and a strategic, reliable indicator for brand performance that reflects today’s fast-moving consumer landscape; and one of our inhouse tools to help us measure campaign performance at speed.
For me, working at Barilla means being part of something greater than the sum of its parts—a company with purpose, heritage, and the courage to innovate. It means solving problems with heart, crafting with precision, being comfortable with both success and failure, and working alongside colleagues who approach every challenge with generosity and ambition.
In parallel, it also means that as bonds are formed through this journey, we spend more time together exploring great cities such as London, whether as part of our very own London Hub RunClub or as we traverse learning opportunities through its many brilliant world-class conferences.
Looking back, it’s remarkable to see how that chance phonecall during the pandemic sparked a journey filled with purpose, progress, and people I’m proud to work with. I’m excited for what lies ahead — because at Barilla, we’re only just getting started!
Our stories
We take pride in our international teams, knowing that the best experiences are those we share with each other.
Barilla feels like that extended family that sometimes drives you crazy, but also makes you laugh and become better every day.
Barilla is a place where attention paid to people generates opportunities for growth and the chance to test oneself by challenging one's limits.
At Barilla, I can truly be myself, and I feel a genuine sense of belonging to one team.
Multiculturalism and inclusive leadership enabled me to embrace challenging role changes with enthusiasm and motivation.