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Tastes like family, since forever

Tastes like family, since forever



At Barilla, food has always been more than nourishment, it's the language of love, connection, and tradition. We believe that the true essence of eating pasta lies in the joy of being together and the flavours that make every meal a family moment.

Barilla pasta is a simple, yet meaningful dish, and because of this, it’s so much more than just food. It’s a way to connect, to share intense emotions or to show appreciation. This attitude represents Barilla’s brand point of view.

Celebrating the spirit of togetherness, while creating new bonds


Food has the unique power to connect, to bring people closer, spark conversations, and create moments that matter.

Our products are our main passion. We believe that through good quality products, you can show love and care for each other and create real moments of togetherness. Starting from the field, with the trustful relationships we have been establishing with many farmers in the last decades, our common focus is the highest quality durum wheats, as well as our precious basil and tomatoes.


Every day, we work with passion to transform our quality into a gesture of love because we know that everyday you can express the greatest sign of care through our products. Simple yet very meaningful, celebrating the emotional power of food to bring people together, across tables and generations.

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Barilla Quality Manifesto

Pasta is our passion. We believe that with pasta you can show Love and Care for each other and create real moments of Togetherness.

For us, the Togetherness starts in the field, with the trustful relationship we have been established in the last 30 years with more than 8,500 farms. Focused on our common goal: the highest quality durum wheat. And then the togetherness continues with you at home, enjoying our flavourful and genuine pasta around the table with your family and friends.

For us, the true Care for durum wheat, our precious ingredient, is neverending. At every harvest we select highest quality grains to create the perfect semolina blend. Moreover, we constantly improve our processing method to transform durum wheat into our pasta.

Barilla

Our approach to innovation

Our innovations are focused on delivering tasty, healthy, safe and sustainable food solutions that are relevant to our consumers. As Italian family-owned Company, loving and living pasta everyday, Barilla is committed to create the
best products possible to serve consumers around the world.

Many signs of love

Discover the most loving projects that we are working on.

A True Pasta Story

Our invitation to celebrate the ties that bind us, one meal at a time.

Barilla Pesto campaign 2025

The basil is the beating heart of what we do. Our Pesto is prepared with care, with quality ingredients and following our Delicate Method.

Protein Plus

Barilla Protein+ brings you the pasta taste you love, now with a + of protein for when you're giving your all.

Academia Barilla

The home of Italian Gastronomy, between tradition and innovation.

Our motivation: bringing taste and love to tables of the world, everyday

Official Pasta Partner of Formula 1®

We are the Official Pasta Partner of Formula 1®, celebrating the spirit of togetherness, both on and off the racetrack.

Al Bronzo

Our very own Lavorazione Grezza bronze-cut method of forming the dough gives Al Bronzo a rough & textured surface, so it can perfectly hold any sauce. The result? Supreme deliciousness in every bite.

Pasta Love

Love is about sharing moments, no matter how big or small they may seem. Barilla created a special pasta cut dedicated to love in all its purest forms.

Meet more of our brands