N°1 bakery brand in Italy
Founded in 1975, Mulino Bianco is truly a part of the cultural fabric
of Italian food and of the everyday diet of Italian families. This brand
offers simple, genuine bakery products in all categories that are
perfect for eating at home or on the go.
N°1 softbread brand
in France
Launched in 1970 on the baked goods market in France, the Harrys
brand today is leader in the soft bread market and an important
player in the morning goods market. Quality and innovation are two
of the most important key success factors.
N°1 dry snack brand in Italy
The Pavesi brand was established in 1937 by Mario Pavesi, an
inventive baker and entrepreneur in the city of Novara. It offers a
wide range of bakery products and pastries, all of which have unique
flavor and rely on well-developed production technologies.
Pavesi was acquired by Barilla in 1992.
N°1 Healty snack brand
in Italy
Gran Cereale was founded in 1989 as a Mulino Bianco whole grain
biscuit and has grown to become a Barilla brand of whole grain and
natural products. Nowadays, the brand offers consumers a wide
range of products ranging from Biscuits to Cereals, from Crackers to
“Snackbiscotto”.
N°1 World crispbread brand
Founded in Sweden in 1919, Wasa is the world’s largest
producer of crispbread. Thanks to its high quality and variety,
the brand delights consumers in more than 40 countries.
Barilla acquired Wasa in 1999.
Biscuits and chocolate
snacks that make dream
millions of Italians
biscuits. In 2007, with the launch of the snacks and the cake, it began
its career as a stand-alone brand to become a trademark in its own
right much loved by people everywhere.