research and development
Pasta is a passion that speaks all languages, able to inspire and satisfy the tastes and eating habits of all kinds of people, thanks to its versatility, its natural balance and its ability to serve as ambassador for health, wellness and joy.
An enlightened entrepreneur, pioneer and father with a wonderful appreciation for the world of art. All this, and much more, was Pietro Barilla, a charismatic leader, capable of charting a course to be followed by future generations: “Everything is done for the future. Forge ahead with courage”, he loved to urge his people.
The Barilla Group produced a video that highlights the progress of Barilla’s ongoing Diversity and Inclusion (D&I) journey, as a demonstration that when a mistake leads to a profound reflection, it can become a great opportunity to accelerate positive cultural change.
Barilla's chocolate hazelnut spread is palm oil free, contains less saturated fat than Nutella, and accordingly to Euromonitor analyst Emil Fazira, threatens Ferrero's stronghold in Italy's bread spread market.
Over 35,000 items including photographs, videos, behind-the-scene reports on advertising shoots: the Barilla Historical Archive contains a treasure chest bursting with images and memories in which we can not only retrace the life of the company, but also the history of Italy and its consumer habits.
GEOGRAPHICAL AREAS TURNOVER 2017
BUSINESS CATEGORY TURNOVER 2017
SUSTAINABILITY REPORT 2018