research and development
An enlightened entrepreneur, pioneer and father with a wonderful appreciation for the world of art. All this, and much more, was Pietro Barilla, a charismatic leader, capable of charting a course to be followed by future generations: “Everything is done for the future. Forge ahead with courage”, he loved to urge his people.
Starting from the Italian country tradition, drawing inspiration from its history to offer people a genuineness rooted in the past but looking to the future, in an eco-friendly way. This is an essential aim for historic food producers in an age when the pairing of tradition and innovation is the best-seller in food: in Italy, for example, no fewer than 8 out of 10 consumers prefer traditional Italian cuisine above all others*.
The University of Parma Engineering Faculty has celebrated the 30th anniversary of the opening of its lecture building, constructed thanks to a generous donation from Pietro Barilla. The guest of honor at the ceremony was famous conductor Riccardo Muti, Music Director of the Chicago Symphony Orchestra.
GEOGRAPHICAL AREAS TURNOVER 2017
BUSINESS CATEGORY TURNOVER 2017
SUSTAINABILITY REPORT 2018