research and development
Pasta is a passion that speaks all languages, able to inspire and satisfy the tastes and eating habits of all kinds of people, thanks to its versatility, its natural balance and its ability to serve as ambassador for health, wellness and joy.
An enlightened entrepreneur, pioneer and father with a wonderful appreciation for the world of art. All this, and much more, was Pietro Barilla, a charismatic leader, capable of charting a course to be followed by future generations: “Everything is done for the future. Forge ahead with courage”, he loved to urge his people.
Aired on the National Geographic channel, the new TV program by Giovanni Minoli, "Green Leader – companies and the planet”, shows how the sustainable economy is now an inescapable concept. Star guest of the first show was Paolo Barilla, Vice Chairman of Barilla Group.
Results from the Vivismart project, promoted by the "aBCD" alliance (Barilla, Coop Italia and Danone) to reconnect the Italian people with the good habits of the Mediterranean diet, were presented on 6th February at the Lumsa University (Rome).
The UNESCO Creative City of Gastronomy project for Parma is beginning to take shape, and the program of 2019 food events has been published. The project is promoted by the Municipality of Parma and the Parma UNESCO City of Gastronomy Foundation, with the support of food companies like Barilla.
GEOGRAPHICAL AREAS TURNOVER 2017
BUSINESS CATEGORY TURNOVER 2017
SUSTAINABILITY REPORT 2018