VISION AND STRATEGY

Give people food that you would give your own children
Pietro Barilla

OUR PURPOSE: GOOD FOR YOU, GOOD FOR THE PLANET

To be People's preferred choice promoting wholesome and joyful food habits inspired by the Mediterranean lifestyle

WHERE TO PLAY

WE WORK EVERY DAY TO BE THE MOST REPUTABLE ITALIAN FOOD COMPANY WORLDWIDE

Ignite love for Pasta Meals everywhere. Pursue the development of the category and the growth of our market shares

Nurture our bakery strongholds and selectively expand into attractive markets

Add value to our categories to reward the trust of People

HOW TO PROSPER

Current and future needs inspire us to drive:

Personalization: self-expression and self-improvement through “my food”
Wellbeing: research for healthier, fresher, wholesome options
Convenience: quality, availability, accessibility and lack of time are key drivers of food choice

  • Be the #1 Choice of Brand and Product for People
    • Build iconic brands that create emotion and meaning, always putting quality first

    • Continuously increasethe value of our categories, learning form the outside world

    • Fullfill local consumer and customer needs throught customization

  • Win the Marketplace
    • Grow ahead of the markets and lead throught category and market share growth

    • Persistently foster expansion in new emerging markets, focusing on large urbanized centers

    • ​Be the preferred supplier to our customers to better serve in their multi-channel experience

  • Drive Continuous Improvement
    • Recentlessly enhance our competitiveness, with increasing levels of efficiency and efficacy

    • Leverage digitalization and diversity to build new competences and drive simplification and speed

  • Only One Way of Doing Business: Good for You, Good for the Planet, Good for the Communities
    • Promote open, transparent and caring dialogues in the Communities in which we operate

    • Aim at fostering the wellbeing of People, the Planet and the Company in everything we do

  • Proudly Be the Barilla People

    Be the change you want to see around you, inspired by passion, intellectual curiosity and diversity

    • People are the most valued resource

    • Promote merit. Uphold diversity and inclusion

    • Live the Barilla values with authenticity

  • OUR VALUES

    The ingredients that 
    characterize our behaviors 
    and inspire our people

  • Passion

  • Courage

  • Intellectual
    Curiosity

  • Trust

  • Integrity