research and development
THE VIDEO WITH THE FORK ROLLING GESTURE BRINGS GOOD LUCK TO FEDERER AT WIMBLEDON
8TH TITLE FOR KING ROGER IN THE SAME YEAR AS BARILLA TURNS 140
JUST AS THE WIMBLEDON TOURNAMENT
The fork rolling gesture video that Barilla created to cheer on Roger Federer (with more than 3 million views on Facebook) did bring good luck to the Swiss super champion who triumphed at Wimbledon
BARILLA SUSTAINABILITY TOP 10
DID YOU KNOW THAT...
SINCE 2010, BARILLA HAS REFORMULATED 360 PRODUCTS
1877-2017: BARILLA TURNS 140 THE HISTORY OF AN ITALIAN FAMILY COMPANY FROM GOOD FOOD TO “GOOD FOR YOU, GOOD FOR THE PLANET”
Barilla, born in 1877 as a small bread and pasta shop in the centre of Parma, is today the world’s pasta leader. For four generations, Barilla was guided by passion and values that have inspired what
is today’s only way of doing business: Good for You, Good for the Planet.
Let’s look back at the main stages in the life of one of Italy’s most important business stories.
GEOGRAPHICAL AREAS TURNOVER 2015
BUSINESS CATEGORY TURNOVER 2015
SUSTAINABILITY REPORT 2017