The most exciting challenge facing our Company is the ability to continually improve in all of our activities. What is at stake is the sustainability of our growth, our future, the future of our children.Guido, Luca and Paolo Barilla
Pietro Barilla opened a bread and pasta shop in Parma.
The first factory
First factory is built: 80 workers produce 8 tons of pasta and 2 tons of read per day thanks to innovative “continuous baking” oven.
First trademark by sculptor Emilio Trombara.
Start of commercial network
Start of commercial network development
by Pietro – Riccardo’s son.
Innovation in pasta production
6 continuous presses – for the first time, combining
the functions of a mixer, a kneader and a press.
Barilla launched the Phosphine pasta, enriched with phosphorus, the ideal dietary food for a critical period in Italy.
Gianni and Pietro Barilla divided up their tasks. Gianni took the manufacturing and administration, while Pietro managed the sales market, advertising and public relations.
Intellectual curiosity pushed Pietro to travel to the United States in 1950 search for the most innovative techniques on packaging, marketing and mass distribution.
While Gianni, together with Manfredo Manfredi, gave the Company’s technical innovation a new push, with the new cardboard packaging.
A courageous business choice: the traditional fresh bread bakery was closed to further develop the brand’s presence in the pasta market.
Innovation in Communication, with the partnership with graphic artist and famous architect Erberto Carboni.
Barilla entered the packaged bakery products market for the first time, with the production of breadsticks and crackers in the new bakery factory of Rubbiano (near Parma).
Innovative and impactful communication thanks to Mina’s participation - more than 60 clips for “Carosello” on Italian TV.
New production plant built in Pedrignano (Parma) that counted more than 120 meters of production line, producing 1,000 tons of pasta a day.
The transfer of the company's shareholding did not prevent Barilla from making moves on the market, adding the prestigious Voiello pasta factory to its ranks.
Thanks to the outstanding partnership with Giò Rossi, Barilla created a new line of bakery products that answered the need for a “return to nature” of those years: it was a reassuring return to the “good things of the past”.
DURING THOSE YEARS… I WAS A MAN WHO WAS SUFFERING FOR DIFFERENT REASONS, BUT THE MOST IMPORTANT ONE WAS THAT I HAD ABANDONED THE “SHIP” THAT HAD BEEN ENTRUSTED TO ME AND ON WHICH I HAD SAILED UNTIL THE AGE OF 58…
Pietro Barilla managed to buy back his Company and continued his innovative approach in communication with advertising spots by famous directors such as Federico Fellini and cartoons like Mulino Bianco’s Little White Miller.
Major brand acquisition and industrial investment abroad with Misko, a leading Greek pasta brand.
Pavesi is an historical brand of bakery products and pastry from Novara (Northern Italy).
LET’S MOVE FORWARD, MOVE FORWARD WITH COURAGE.
Top pasta brand in Turkey.
Leading crispbread brand in Northern Europe.
Inauguration of the first US plant in Ames, Iowa.
Joint venture with Herdez top pasta company in Mexico.
Top softbread brand in France.
Inauguration of Academia Barilla: an international project devoted to safeguarding, developing, and promoting the regional Italian gastronomic culture as a unique World heritage.
Expansion continues in US with second pasta plant in Avon, NY.
The BCFN was created to better understand and share knowledge about the food chain, from production, to waste, consumption, and sustainability.
It’s an international, multidisciplinary center of high-level experts who tackle complex issues and translate them into simple messages and proposals.
The first Pasta Sauces Plant in Italy, in technologically advanced, high potential, efficient and sustainable facility.
New Gluten Free line launched across the world.
WE CONSIDER THE COMPANY’S POSITION NOT AS A PERSONAL PRIVILEGE, BUT AS A RESPONSIBILITY FOR THE TRANSMISSION OF VALUES, BEHAVIORS AND SKILLS THAT MUST BE NURTURED OVER TIME FOR THE GENERATIONS TO COME.