OUR HISTORY

The most exciting challenge facing our Company is the ability to continually improve in all of our activities. What is at stake is the sustainability of our growth, our future, the future of our children.
Guido, Luca and Paolo Barilla
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HERE STARTED A STORY OF QUALITY, INNOVATION,
AND PASSION FOR OUTSTANDING WORK…

1877

Barilla's beginnings

Pietro Barilla opened a bread and pasta shop in Parma.

1910 - 1947

Pietro’s sons, Riccardo (1880–1947)
and Gualtiero (1881–1919) at the helm.

Barilla’s industrialization began.


1910

The first factory

First factory is built: 80 workers produce 8 tons of pasta and 2 tons of bread per day thanks to innovative “continuous baking” oven.

1910

First trademark

First trademark by sculptor Emilio Trombara.

1936

Start of commercial network

Start of commercial network development 
by Pietro – Riccardo’s son.

1936

Innovation in pasta production

6 continuous presses – for the first time, combining 
the functions of a mixer, a kneader and a press.

1937

Nutrition innovation

Barilla launched the Phosphine pasta, enriched with phosphorus, the ideal dietary food for a critical period in Italy.

1947 - 1971

Gianni and Pietro Barilla – Riccardo’s sons – at the helm.
Barilla strong development in Italy.

1947

Organization of the Company

Gianni and Pietro Barilla divided up their tasks. Gianni took the manufacturing and administration, while Pietro managed the sales market, advertising and public relations.

1950

Pietro in the US

Intellectual curiosity pushed Pietro to travel to the United States in 1950 search for the most innovative techniques on packaging, marketing and mass distribution.

While Gianni, together with Manfredo Manfredi, gave the Company’s technical innovation a new push, with the new cardboard packaging.

1952

The courage of innovative choices

A courageous business choice: the traditional fresh bread bakery was closed to further develop the brand’s presence in the pasta market.

Innovation in Communication, with the partnership with graphic artist and famous architect Erberto Carboni.

DISCOVER ALL THE PHOTOS, VIDEOS, ADVERTISING
AND TESTIMONIALS OF THE PAST OF BARILLA COMPANY

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1965

The dry bakery products market

Barilla entered the packaged bakery products market for the first time, with the production of breadsticks and crackers in the new bakery factory of Rubbiano (near Parma).

1965 - 1970

Expansion of the Company and innovative advertising

Innovative and impactful communication thanks to Mina’s participation - more than 60 clips for “Carosello” on Italian TV.

1969

The largest pasta production plant

New production plant built in Pedrignano (Parma) that counted more than 120 meters of production line, producing 1,000 tons of pasta a day.

1971 - 1979

American period with W.R. Grace Group.
Barilla became American but company managers remained and continued the strong development.

1973

Voiello became part of the family

The transfer of the company's shareholding did not prevent Barilla from making moves on the market, adding the prestigious Voiello pasta factory to its ranks.

1975

Mulino Bianco's launch

Thanks to the outstanding partnership with Giò Rossi, Barilla created a new line of bakery products that answered the need for a “return to nature” of those years: it was a reassuring return to the “good things of the past”.

DURING THOSE YEARS… I WAS A MAN WHO WAS SUFFERING FOR DIFFERENT REASONS, BUT THE MOST IMPORTANT ONE WAS THAT I HAD ABANDONED THE “SHIP” THAT HAD BEEN ENTRUSTED TO ME AND ON WHICH I HAD SAILED UNTIL THE AGE OF 58…
Pietro Barilla

1979 -1993

Pietro Barilla back to the helm.
Barilla was managed by the Grace company until 1979 when Pietro Barilla succeeded in buying back the company,
which since then has always remained in the hands of the Italian family.

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1979

The return of Pietro Barilla

Pietro Barilla managed to buy back his Company and continued his innovative approach in communication with advertising spots by famous directors such as Federico Fellini and cartoons like Mulino Bianco’s Little White Miller.

1991

Acquisition of Misko

Major brand acquisition and industrial investment abroad with Misko, a leading Greek pasta brand.

1992

Acquisition of Pavesi

Pavesi is an historical brand of bakery products and pastry from Novara (Northern Italy).

1993 - TODAY

Guido, Luca and Paolo at the helm of the Company.
Barilla strong internationalization

LET’S MOVE FORWARD, MOVE FORWARD WITH COURAGE.
Pietro Barilla

1994

Acquisition of Filiz

Top pasta brand in Turkey.

1999

Acquisition of Wasa

Leading crispbread brand in Northern Europe.

1999

Ames

Inauguration of the first US plant in Ames, Iowa.

2002

Vesta e Yemina

Joint venture with Herdez top pasta company in Mexico.

2003

Aquisition of Harrys

Top softbread brand in France.

2004

Academia Barilla

Inauguration of Academia Barilla: an international project devoted to safeguarding, developing, and promoting the regional Italian gastronomic culture as a unique World heritage.

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2007

New plant in US

Expansion continues in US with second pasta plant in Avon, NY.

2009

Barilla Center for Food and Nutrition launch

The BCFN was created to better understand and share knowledge about the food chain, from production, to waste, consumption, and sustainability. 
It’s an international, multidisciplinary center of high-level experts who tackle complex issues and translate them into simple messages and proposals.

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2012

Innauguration of Rubbiano Sauces Plant.

The first Pasta Sauces Plant in Italy, in technologically advanced, high potential, efficient and sustainable facility.

2013

Brazil

Entry in the Brazilian market with a dedicated product range.

2014

Gluten Free pasta

New Gluten Free line launched across the world.

2015

Inauguration in Châteauroux
 

Barilla opens the biggest plant of industrially produced bakery product in France, at the forefront for efficiency and environmental performances.

2015

Wheat transport train

The first wheat transport train arrives at the Barilla
plant in Parma.

WE CONSIDER THE COMPANY’S POSITION NOT AS A PERSONAL PRIVILEGE, BUT AS A RESPONSIBILITY FOR THE TRANSMISSION OF VALUES, BEHAVIORS AND SKILLS THAT MUST BE NURTURED OVER TIME FOR THE GENERATIONS TO COME.
Guido, Luca and Paolo Barilla