OUR BRANDS

Discover the Company's brands around the world

MEAL SOLUTIONS
Barilla is the world leader in the pasta market
and it oversees the segment of pasta sauces.

Data Source: Nielsen

Leader World pasta brand
Leader European sauce brand

The Barilla brand has its roots in a small bread and pasta store opened in Parma in 1877. Today it is the number one pasta in Italy and around the world. Thanks to the best durum wheat and impressive modern technologies, Barilla supplies millions worldwide with pasta that always cooks to a perfect al dente texture, as well as ready-to-eat pasta sauces.

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N°1 Turkish pasta brand

Established in 1974, Filiz is the most known brand in Turkey, reaching 48% value market share in West Turkey. Barilla acquired Filiz in 1994.

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Barilla first restaurants chain

Barilla Restaurants opened the first in December 2013 in New York City. The objective is to build an Italian fast casual restaurants chain all over the world where you can enjoy pasta, pizza, panini, salads … the best of Italian food at the right price and in a ‘home’ environment.

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High quality pasta brand, from 1879

Voiello began in 1879 as a store in Torre Annunziata, a small town outside Naples, the world capital of pasta since the 16th century. Voiello was acquired by Barilla in 1973. Its secret is the uneven surface created by bronze dies and the exclusive use of Aureo durum wheat, top quality 100% Italian.

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High quality italian gastronomy

Academia Barilla, the culinary institute born to bring the best of Italian food throughout the world. A sensorial experience of food specialties, books, cooking classes and food tours.

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Brand from South Mexican pasta market

Vesta, created in 1966, is part of the tradition of the south of the country and promote the pleasure of being together round a pasta dish. 
It’s part of a joint venture made with Grupo Herdez since 2002.

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N°1 in North Mexican pasta market

Yemina, created in 1952, is a leading Mexican brand. Yemina makes it easier to nourish families with a high quality, great tasting pasta they love to have an active and healthy life. 
It’s part of a joint venture made with Grupo Herdez since 2002.

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N°1 Greek pasta brand

The leading pasta brand in Greece, Misko was established in 1927 and represents Greece’s substantial pasta tradition; its logo depicts the monk Akakio on his donkey, going to buy pasta at the village market. Barilla acquired Misko in 1991.

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BAKERY
Barilla offers almost 180 bakery products covering different
consumption moments from breakfast to snacks.

Data Source: Nielsen

N°1 bakery brand in Italy

Founded in 1975, Mulino Bianco is truly a part of the culture of Italian food and of the everyday diet of Italian families. This brand offers simple, genuine bakery products in all categories that are perfect for eating at home or on the go.

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N°1 softbread brand
in France

Launched in 1970 on the baked goods market in France, the Harrys brand today is leader in the softbread market and an important player in the morning goods market.

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N°1 dry snack brand in Italy

The Pavesi brand was established in 1937 by Mario Pavesi, an inventive baker and entrepreneur in the city of Novara. It offers a wide range of bakery products and pastries, all of which have unique flavor and rely on well-developed production technologies. Pavesi was acquired by Barilla in 1992.

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N°1 Healty snack brand
in Italy

Gran Cereale was founded in 1989 as a Mulino Bianco whole grain biscuit and has grown to become a Barilla brand of whole grain and natural products. Nowadays, the brand offers consumers a wide range of products ranging from Biscuits to Cereals, from Crackers to “Snackbiscotto”.

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N°1 World crispbread brand

Founded in Sweden in 1919, Wasa is the world’s largest 
producer of crispbread. Thanks to its high quality and variety, 
the brand delights consumers in more than 40 countries. 
Barilla acquired Wasa in 1999.

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Biscuits and chocolate 
snacks that make dream 
millions of Italians

Pan di Stelle was created in 1983 as one of Mulino Bianco’s breakfast biscuits. In 2007, with the launch of the snacks and the cake, it began its career as a stand-alone brand to become a trademark in its own right much loved by People everywhere.
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