"Feed others as you would feed your own children"
Our father Pietro Barilla often quoted this phrase to express with simple eloquence his aspiration to help people live better, improve their wellbeing and increase their desire to eat well. For Pietro Barilla the concept of sustainability was founded on achieving business growth while continuously improving our products.
Businesses embody the values, charisma, emotions and leadership qualities of the managers at their helm. This has always been the case for Barilla. The tendency to carry out our business responsibly, applying the principles of sustainability, was driven directly by management. The corporate values and culture were passed down, sincerely and spontaneously, simply through example.
Our mission today has not changed even though the definition of sustainability and responsibility has now been extended to encompass the awareness of the challenges that an enterprise must face heading towards the future and the quality and volume of knowledge that must be developed and conserved. Barilla is an Italian family business that views nutrition as a sociable, joyous occasion, full of flavor, affection and sharing and offers quality in the form of wholesome, safe products.
Sustainability and social responsibility guide our business strategies towards the development of products and processes that focus on individual and environmental well-being. Barilla embodies the most authentic values from the Italian and Mediterranean diets, which represent the starting point for healthy eating habits, the respect for and protection of our planet’s natural resources and safeguarding the rights of future generations.
This first Sustainability Report, which for us is still in the experimental stages, is the product of a journey of study and deep reflection. And this is only the beginning. It is an incentive to continue this journey with enthusiasm, allowing us to bond our work with our values, and our culture.
Guido Barilla, Chairman
Luca Barilla, Deputy Chairman
Paolo Barilla, Deputy Chairman