In a fast-moving, complex world:
• People live in a climate of great insecurity.
• The consumer is submerged by a tidal wave of products, advertising and messages.
• Contradictory information makes them wary of companies’ marketing and communication.
Food manufacturers need to reconcile a legitimate aspiration to develop and grow with dutiful and proactive respect for the rules of healthy eating, adopting a form of communication that is crystal clear and works to promote a healthy lifestyle.
For Barilla, product and consumer have always been the points of reference whatever the commitment or activity.
Barilla recognizes that consumers have four fundamental rights:
- the right to safety, which means the company must adopt and guarantee the highest possible standards;
- the right to be informed and the right to choose, which Barilla satisfies by providing the consumer with full and transparent information;
- the right to be listened to, which means we pay very careful attention to consumers’ legitimate aspirations and demands.