With the Sustainable Business Report 2012: Good For You, Sustainable for the Planet we chose to move on from the traditional structure of a Sustainability Report in order to speak about anything different than our way to do our business sustainably to a broad audience of internal and external stakeholders. A less technical approach allows us to explain the way we do business through stories that touch the key elements of our sustainability; such as quality, supply chain, food-related knowledge and the promotion of healthier lifestyles.
We tried to narrate our Company by integrating more the economic dimension to the social and environmental impact of our work, to show how "doing business" and "doing sustainability" are not two different paths for Barilla, but two ways of reading a single business approach.
It is, on closer examination, the same concept that those who came before us have always defined as 'Quality', giving this word not a technical meaning, but a philosophical one, made of service to the Person, of excellent products in taste and in research, of a 'know how' respectful of those who work with us and of the communities that host us.
In particular, we addressed in a more detail only some issues because we felt that these better than others would help us to show how we operate from the field to the table, how we approach quality, how we face the great themes of nutrition, of information to the People and training of young people.
You can download the 2012 Report on Sustainable Business in the long or in the short version.
