To us food epitomizes the perfect synthesis of art and technique. The love for arts and culture in all of its forms of expression has always been a guiding force for our organization. We consider art and aesthetics as a source of inspiration to fuel innovation, and as a way to convey the essence of our brands to our customers.

We are The Italian Food Company. Since 1877 - the Ambassador of Italian food culture in the world. Our products and brands are deeply anchored in our culinary roots, and our aspiration is to become the leading authority and center of excellence of Italian culinary art and food.

Barilla aspires to be home of competence and hub for innovation to nurture Italian food as a longlasting concept. Company’s best practices are shared and core capabilities are developed, making knowledge the force that pulls us towards continuous improvement and brand leadership. At the same time, proprietary research projects catalyse internal and external resources in a network for innovation, leading the company through the maze of creativity towards the identification, development and adoption of new and sustainable food eating and tasting styles.