Good pasta is a product of all the parts of a supply chain working together in a coordinated manner.
Durum wheat pasta, a typical product of the Italian culinary tradition, has achieved great international acclaim as a result of the rise of the Mediterranean diet. This success has also had a positive effect on the Italian trade balance.
Many different types of workers contribute to the production of pasta (seed producers, farmers, stockists, millers, pasta makers, etc.), and each one provides a specific and essential contribution towards a quality manufacturing process. The interaction of these people gives rise to the "durum wheat and pasta manufacturing supply chain".
Because quality is generated through a supply-chain process, Barilla operates by integrating itself with the various stages of the manufacturing chain. The development of new varieties of durum wheat and the complementary activities of monitoring the progress of new products on the market, allows Barilla to "sow seeds", not only selecting but also to designing its own ingredients.