The manufacturing process concludes with packaging. Automatic packaging systems allow these operations to be performed at high speed and with high efficiency whilst still retaining the quality of the product and packaging, which acts as a calling card at the point of sale. This is a very important aspect for the customer's final purchase decision. The individual packs are placed inside crates or packs.
THE BOXES AND PACKAGING
The packaging guarantees the integrity of the product from the perspective of flavour (preservation and life) and appearance (containment, transport and protection). It attracts customers and consumers because of its advertising content and information: logo, images, writing, preparation advice, nutritional label, colours, etc.
This articulated and complex mix is designed to optimize distinctiveness and visibility at the point of sale, provide a service to the consumer and maximize advertising impact, which must be in line with the advertising and brand image of the company that produces it. Packaging is made taking the performance-cost ratio into account, in line with company targets, and with the aim the minimising environmental impact.
Packaging is divided into three categories:
Primary: destined for sale to the end customer;
secondary: represented by multipacks (clusters, shelf displays, etc), and tertiary, used for distribution transport.
The product crates are sent to the "palletisation area" where a dedicated system forms the pallet and matches the wooden footboard with the crates. The pallet thus becomes the product transportation unit for the various transport stages.
Logistics encompass a wide range of activities such as: transport, distribution, administration and distribution control, peripheral warehousing, distribution planning, order management, customer service control, central and factory warehousing, distribution engineering and stock management.
These activities are closely connected to production scheduling, production itself and the sales system. All these stages can be managed by different company functions but the constant element is that this complex supply chain forms one of the fundamental value creation systems for customers and consumers. Modern distribution in the form of hypermarkets (there are 474 in Italy) and supermarkets (6,868 in Italy) is the main customer of our group. It is through distribution chains that the product arrives in the homes of consumers where it can be prepared and tasted.
And here ends the long trip that started in the fields.