Vision, mission and values

Our vision

We help people live better, by bringing well-being and the joy of eating into their everyday lives.

Our mission

Since 1877, Barilla is the Italian Family Company that believes food is a joyful convivial experience, is taste, is a form of sharing and caring.

Barilla offers delightful and safe products at a great value.

Barilla believes in Italian nutritional model, that puts together superior quality ingredients and simple recipes creating unique five-senses experiences.

Sense of belonging, courage, and intellectual curiosity inspire our behaviors and characterize our people.

Barilla has always linked its development to people’s wellbeing and to the communities in which it operates.

Our values

Passion
Trust
Intellectual curiosity
Integrity
Courage