Vision

We help People live better by bringing wellbeing and the joy of eating into their everyday lives.

Aspiration

Double the business by 2020, while continuously reducing our footprint on the Planet and promoting wholesome and joyful food habits.

Where to Play

To be the leading and most reputable Company in the global Italian meal experience and in our bakery strongholds:

1. Sharply grow volumes and shares in pasta, sauces and ready meals:
 a) Lead in our current markets through category and market share growth
 b) Aggressively expand in the emerging markets
2.  Fuel the leadership in our core bakery markets
3.  Customize our geographic and channel coverage to serve shoppers wherever they buy

How to Win

1.    Be the #1 choice of brand and product for People
2.    Win in the marketplace
3.    Drive continuous improvement
4.    Only one way of doing business
5.    Proudly be the Barilla People

"Let's move forward, move forward with courage." A Pietro Barilla interview

Our values

Passion
Trust
Intellectual curiosity
Integrity
Courage