Pietro Barilla: "Everything is done for the future. Let's move forward, move forward with courage."

On the centenary of the birth, life and business story of one of the leading figures of Italian twentieth century, illustrated with over 100 historical images from the Barilla Archive.



Teatro Regio di Parma - April 15

A show, a biography and a special project for the young to remember Pietro Barilla. On April 15, at the Teatro Regio in Parma



UNIVERSITA’ BOCCONI MILANO - April 16

A man and an entrepreneur whose values have determined the development of one of the symbols of Made in Italy



UNIVERSITA’ DEGLI STUDI DI PARMA - April 18

A conversation with the family for four generations is driving a symbol of Made in Italy in the world.

  • The history of Pietro Barilla

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  • Evening at Teatro Regio Parma

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  • The biography of Pietro Barilla

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  • Barilla project for young people

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The "Pietro Barilla" Parma Children's HospitalBarilla has contributed its strong support to this important project

With an endowment of 8.5 million Euro to the "Pietro Barilla" Parma Children's Hospital, the company has made one of its largest donations in its history in honor of the centennial celebration of the birth of its founder, Pietro Barilla. Read more...